Smart Pricing strategy:

Smart Pricing Strategies to maximize your e-commerce profits and conversions


E-commerce businesses find it hard to keep up with constant price changes in a scenario that is dominated by very competitive players. And there’s an additional concern at this point: How to keep up with price changes without losing profit margins on the way?

This white paper is aimed at helping e-commerce businesses trying to:

  • Making better and smarter pricing decisions.
  • Staying competitive .
  • Improving conversion rate: a key metric to help you analyze the performance of purchases and orders made on your store.
  • Not giving away your profit margin on the way. 

How can this white paper help? By implementing Smart Pricing Strategies you can achieve:

  • More sales/conversions for your e-commerce business.
  • Staying competitive without risking your margins.
  • Negotiate better conditions with suppliers.
  • Find your sweet spot in the long tail.
  • Reduce your Customer Acquisition Costs (CAC).
  • Spot the right time to increase prices and thus maximize your profit margins.

As long as you have the right data, you can make informed decisions that will help make your pricing strategy more competitive without risking your margins. What is the right data? There are certain metrics that work as excellent KPIs when measuring to what extent the changes in your pricing strategy are impacting your store conversions and revenue.

Being more competitive does not always mean cutting prices in your e-commerce business

The market is constantly changing, and so do prices. Did you know that Amazon, for instance, changes prices on its products about every 10 minutes? Of course, this giant has a big volume of data to deal with and other e-commerce businesses may not change their prices on such a frequent basis. Nevertheless, it is a fact that e-tailers can get to change their prices several times during a single day and even more in a week.

E-commerce businesses of all over the world are currently suffering from this situation and they are finding it hard to keep up with constant price changes in a scenario that is dominated by very competitive players. What’s more, an additional concern arises at this point: How do you keep up with price changes in your sector without losing your profit margins onthe way?


Read the full guide