Designing a price strategy is essential for your e-commerce to succeed. In order to set your prices you can look at the cost of the product, the market or the rivals. A competitor analysis will give you a global vision of your vertical and will allow you to identify pricing patterns of your competitors, so

There are three metrics that all e-commerce must follow to be economically viable: the profit margin, the price index and the conversion rate. The profit margin-the metric that indicates the difference between the cost of production and the final selling price of a product-is the most important and sensitive of the three. We never recommend

Price intelligence is a tool that, thanks to the study of the competition’s prices, gives you a global vision of your vertical and consequently, an advantage over your rivals. Often competitors can have products at a lower price than the one you have in your e-commerce. In those cases you can apply price intelligence as