Tradeinn is a pure player multispecialist in sports equipment, with 12 lines of business: running, cycling, swimming, mountain, ski, tennis and paddle, football, diving, sailing and fishing, fitness, sports fashion and equipment for motorcyclists.
Currently, this e-commerce sells worldwide and it keeps accelerating its sales growth.
How TradeInn improves its strategy every day
Tradeinn has over 750,000 products of 1500 top brands in its 13 online stores: Diveinn, Waveinn, Swiminn, Snowinn, Trekkinn, Runnerinn, Bikeinn, Traininn, Smashinn, Goalinn, Motardinn, Dressinn and Outletinn. Their platform comprehends online stores available in 18 countries, 12 currencies, 75 payment methods, 22 local phone numbers and different price rates according to each market.
The Pure Player specialist in sports equipment searches new tools and objectives to achieve table growth and consolidate itself as one of the major competitors in the current market.
For this case study, we have talked to David Martin, owner and CEO of Tradeinn, who says that in uch a global market, creating a climate of security and trust is the key to the success of online stores.
A logistics center of 15,600m2
Currently, Tradeinn has a catalog of more than 500,000 references, with different prices and competitors in every country. Thousands of our competitors’ prices change every day, and for us getting all that up-to-date information is a challenge. This task is a very complex one to be implemented and kept from our IT department, and at a high cost from a human resources perspective in terms of monitoring.
We needed quality data to determine the right prices for our catalog and netRivals has become critical for that matter. This platform has provided us with smart pricing data on more than 800 competitors, as well as the necessary mechanisms to automate the price change of our products thanks to their API.
David Martín | CEO