A solid ecommerce price monitoring software for brands is essential for any business that wishes to remain competitive and satisfy its customers at the same time. But how? What is an ecommerce price monitoring software for brands? A good ecommerce price monitoring software for brands refers to the tracking of products that a company has

A market penetration price is a low price applied temporarily to simplify the company’s entry into a brand new market in order to encourage demand and differentiate itself from its competitors at that time. The market penetration price strategy is generally considered to be the opposite of skimming.  What are the benefits of market penetration pricing?

Let me guess, you have just started an excellent ecommerce store and are looking for tips to boost your sales? Well, you have come to the right spot. In recent times, getting enough people to view and purchase your product is not an easy task. So far, you have done a great job of launching

The Internet keeps changing the world. Companies are constantly emerging to expand themselves globally. It’s hard nowadays to sell exclusivity and highlight over other brands. Competitors are natural and irremediable actors if you are an ecommerce, that’s why  it can be overwhelming losing the notion about who is selling similar products to yours and to

Either you are a brand or a retailer, you probably have heard about MAP, or Minimum Advertised Price. To understand the concept, think about the increasing number of online shops emerging all over the world. Globalization is bringing more and more competition and therefore the same kind of products can be obtained by a huge

What is price sensitivity? This refers to the price your customer is willing to pay for a product or service.  Therefore, price sensitivity is measured by demand. If the demand for a product is inelastic, it means that the consumer is not price sensitive, that’s when you have the chance to raise the prices of

As you know, big data, otherwise known as Megadata or massive data, appeared in 1997 and is a concept that allows to store an incalculable amount of information on a digital basis, about 2.5 trillion bytes per day.  It gathers a set of data such as transactions, geolocation, social media, messages etc.. the benefits of

PIM for ecommerce or as its initials indicate, Product Information Management, tries to manage, collect and maintain the information of the products or services that are part of an ecommerce catalogue. Nowadays it is practically impossible to manually process the images, descriptions and prices of all the products in a catalogue, even more so in

In today’s online world, where the physical limits don’t exist, and therefore you can buy or sell what you want from anywhere. New tools and strategies are constantly appearing to make it easier for companies to know the purchasing habits of their customers. And thus be able to set optimal and competitive prices. One of

One of the most complicated tasks when you have an e-commerce is to establish the sale prices of your products. In order to decide how much you want to charge for something there are several things you should consider. The basic ones are: production costs, labor costs and advertising costs. With this information you can