The EAN number barcodes are the longest-established and most widely-used of all GS1 barcodes. They are very important as they have changed the retail industry. Instantly recognizable EAN numbers are printed on almost every consumer product in the world and are visually represented by a combination of different numbers and dashes. What does EAN mean

When talking about launching a new product today, it’s important to choose the strategy that works best for your project. This is why there is a BCG Matrix which is a tool that helps you graphically determine the best approach that you can offer to your business and helps you set prices based on the

In Europe, according to Similarweb data, there are more than 1197 million monthly visits from the main European markets, which is excellent for increasing business sales and a large number of online buyers make purchases on different marketplaces, but especially on the marketplace “Amazon”.  But in order to become one Amazon Seller, you first need

High low pricing strategy, also known as “Hi-lo” or “skimming” pricing, is a common retail pricing strategy of the different ecommerce pricing strategies in which products or services are introduced at higher prices and then progressively reduced and decreased with demand. While the principle is simple, it can be challenging to determine when and how

Value-based pricing strategy is one of the most difficult pricing strategies. It requires a thorough investigation of your target audience, the broader market as a whole and the product offerings of your competitors.  But research is always worth it. This kind of strategy not only gives you the flexibility to meet market demands, but also helps you

Nowadays, ecommerce is constantly growing and, as a result, competition is also increasing at a rapid pace. If you have an ecommerce business, you will know how difficult it is to set prices that are in line with the market. Good ecommerce pricing strategies to set prices without losing margin is essential to avoid being

When you’re a seller, setting the right price for your item on Amazon is critical to your success. By developing the amazon pricing strategy before launch, it will help you identify the products and product lines you want to add to the marketplace. However, setting prices is not as easy as choosing a lower price

The pharmaceutical sector has always been powerful and competitive. It is a sector that is central to people’s daily lives and it is growing all the time. Digitalisation has not lagged behind in this area and as a result, many pharmacies have decided to expand their business to ecommerce. This leads to the necessity of

To distribute your product, you need to deliver the right merchendise, with the quantities preestablished, to the distribution channel or retailer to whom you agreed to sell to. That said, remember that once the product is no longer in your hands, the ecommerce to which you sold it to will have complete control over it.

Bundle pricing is when multiple products are sold together and offered at a reduced price. The purpose of this pricing strategy is mainly to make the best of the customers’ purchase and combine products that would be more difficult to sell individually with the ones that have a high possibility of being sold. Usually the products