Price monitoring software has become an indispensable tool for retailers and brands. Why? The reason for the growing interest in such tools is that the level of competitiveness has increased significantly in all sectors. For this reason, all businesses in the current market need to know what is happening with the prices of their most

The competitive landscape makes it critical for retailers and brands to monitor the position of their products in the market. With so many existing competitors and product offer, it becomes relevant for businesses in very competitive markets to implement tools that simplify daily tasks, like the ones comprised within the market analysis. Price management software

What makes an efficient price management tool? Multiple factors influence whether to set a price or another and each price decision will have an impact on the willingness of customers to buy a product. Retailers need market insights in order to have enough data to make informed decisions that will eventually make a difference in

Effective pricing is essential for businesses and that is provided by: the competitive pricing strategy. This guide offers a deeper understanding of the different options you can select for your business, as well as the pros and cons of this strategy as a whole. Defining Competitive Pricing The competitive pricing strategy aims to set the

About this White Paper The current marketplace is under continuous changes, as well as its prices. Ecommerce is booming and information transparency provided by new technologies makes it pivotal for e-tailers to obtain detailed information about their positioning and their competitors’. Through this brief guide, you will learn about 4 key factors that can help you improve your strategy as a retailer in the online marketplace. Identifying your competitors Identifying your competitors is the first step to be taken in order to get an idea of how to position

How to improve your branding As a brand, you can act on the way your customers perceive your products by knowing how to improve your branding. Customers nowadays have access to complete and updated information about your brand and products, the reason why transparency should be taken as a crucial element of your marketing mix.

Transforming and optimizing your daily pricing management Consumers judge products with similar characteristics by the price that retailers sell them for. A significant competition exists in today’s markets, and this makes it essential for online stores to obtain a detailed perspective on their positioning through price analytics. The importance of price analytics “The flexible solution

Why retailers need the price intelligence software Information on competitors’ prices becomes crucial when checking product positioning and performance in the market. In this respect, the price intelligence software is an indispensable tool to keep abreast with prices and make the right pricing decisions that will allow you to stay ahead of competition. 01 Benchmarking

Marketing process and price setting Price setting is part of the marketing process and it requires an in-depth market reasearch. The right price can generate more sales while the wrong one can make potential customers look elsewhere. Let’s have a look at the most common pricing strategies. In this short guide we approach the three major