Carrying out a competitor analysis for ecommerce that works properly and generates the expected results requires an in-depth study of the main factors that impact on the performance, revenue and image of any online store: competition, markets, sector and product offerings. The evolution and constant changes in the ecommerce world are a reality. So any

  The increasing competitiveness in the e-commerce world makes it necessary, now more than ever, to use price monitoring platforms that provide the necessary data to develop an optimal pricing strategy, not only for pure online e-commerce businesses, but also for omnichannel ones, this is, business with both online and brick-and-mortar stores. For the customers,

To improve the pricing strategy of your e-commerce business, you need to go through a detailed business competitor analysis that allows you to base your decisions on reliable data. This competitive study gives you the tools to react appropriately when your rivals make pricing changes. At the same time, it offers you the possibility to

Today, competition in the retail world is greater than ever. The current scenario is defined by how good is your pricing strategy and the struggle for competitive advantage. Online stores observe each other and continually compare their prices. For that reason, competitive pricing tools have become critical to build effective pricing strategies among today’s e-commerce

Developing a good pricing strategy is not as simple as copying price changes made by the competition. You need to carry out a solid competitive intelligence analysis that will help you determine whether your current strategy is working as expected. So, let’s learn more about the factors that need to be included in such a

It is a fact that prices are constantly changing and therefore most online stores opt for automated solutions to price monitor their competitors. This type of automated tracking has emerged in response to the need to find new ways to analyze the strategies of rivals in the market, and thus gain in competitiveness and improve

Whether you are thinking of opening an online store or you already have one, we recommend that you perform an exhaustive market research through competitor analysis tools. Such tools become an asset if your goal is to achieve a good conversion ratio for your future business. However, it may not be easy to identify the

Setting the right pricing for your products is not as easy as searching for a price calculator online. To develop strong pricing strategies for your online store, you need to analyze your competition and the position that your store has among them. This type of study must take into account certain key elements that directly

If you have an e-commerce business you’ve probably heard of this type of analysis, but what is it exactly? Competitive pricing analysis refers to the complete and detailed study of competitors’ prices in a particular retail industry. This happens in multiple retail sectors ranging from Pet Care, sports, dermocosmetics, musical instruments, toys, home care, technology,

The high level of competitiveness in the world of online retail has pushed e-tailers to analyze with more attention the pricing movements of their competitors. This practice is commonly known as online price monitoring and is very recurrent among stores that compete with products identical to those of their competitors, which makes it difficult for