Woodbrass has been operating for 18 years and it is known for being among the top sellers of musical equipment. The company works under the motto “Music for everyone!”, making music accessible with a good price-performance-ratio to customers at all levels, including the price-sensitive ones. This fact reflects the company’s philosophy of setting competitive prices for their extensive catalog, both online and offline.
How Woodbrass improves its strategy day by day
Woodbrass was set up in 1999 and since then it has become the French number one seller of musical equipment and it occupies the 21st position among the top 100 French web retailers. The company consists of 115 employees, musicians, working to offer their customers an optimal shopping experience.
Woodbrass’ website includes a wide variety of categories within the music equipment industry. At an online level, their catalog is made up of 120,000 references, 400,000 available items and 3,000 brands, and the amount of unique visits per month numbers 1,500,000. All orders, operations and shipments are managed from their 7000 sqm warehouse, equipped with the latest technology.
1,500,000Visits Per Month
More than 7Languages
The website is available in several languages (English, French, German, Spanish, Portuguese, Dutch and Italian), selling worldwide: France, the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Switzerland, Spain, Portugal, Italy, Austria, the United States, Algeria, Morocco, and Tunisia, while targeting most of their sales in Europe.
Woodbrass also counts with 6 brick-and-mortar stores with a total area of 1550 sqm, at the very heart of “Cité de la Musique” in Paris, a free call center, a logistic platform and an integrated after sales service to ensure great customer service.
The company works very hard every day to improve their customers’ perception through an accurate assessment of their performance in the market. That is why, they invest in tools that will help them in their daily pricing management and make the most of their resources to boost their sales and revenue.
1,500,000 monthly unique visits
In the music sector there are huge competitors with very competitive pricing strategies. In our case, we have always cared a lot about our pricing policy and how that impacts our sales. We want our customers to buy products of quality at a right price. Understanding the importance of this has led us to look for tools that will help us analyze our position in the market and provide us with the basis and detailed information to take action.
We had already used other solutions in the past, but they weren’t as user-friendly as netRivals. The truth is that this platform has implied an improvement in our pricing management. Both the way we check price moves and the way we change and update prices have been enhanced and they are now better adapted to the market state. That is all thanks to the fact that we have now the proper basis to make the right pricing decisions.
netRivals is a very comprehensive tool that has helped us evaluate our position in the market, as well as detecting price moves in our competitors. We now use this software to make better-informed decisions which help us enhance our strategy without risking our profit margins.
Effects Product Manager at Woodbrass